To celebrate its 50th birthday, Dolomiti Superski could have come up with an action recalling the number 50, which, however, would most likely have been ephemeral, linked to the anniversary and that's all. Instead, a completely different choice was made, forward-looking and lasting in character. Beginning with the 2024-25 winter season, the “Junior” discount of 30 percent off the price of day and multi-day ski passes is extended to everyone under the age of 18 - until now it was reserved for those under the age of 16. “We wanted to make this lasting choice in order to involve the younger generation even more, to enthuse them about skiing from a young age and to build loyalty among our clientele of the future,” explains Andy Varallo, president of Dolomiti Superski. Other interesting proposals for young people concerning seasonal ski passes and beyond are also being offered by the valley consortiums. All to characterize and make skiing more and more attractive to the younger generation.